Demand Generation Specialist

McLean, VA
Full Time
Technology
Experienced
Demand Generation Specialist – AWS Elevate Program

Company: BLN24

About Us:
We find strength in teamwork — a better you is a better us.

BLN24 is an award-winning Management Consulting Firm that supports the U.S. Federal Government in successfully achieving their mission and goals. Our service and solutions delivery begin with understanding each client’s desired end-state, then seamlessly integrating within each agency’s organization to improve and enhance strategic and technical operations.

Position Overview
BLN24 is seeking a Demand Generation Specialist to support one of our AWS Elevate programs. This role is responsible not only for executing demand generation campaigns, but also for helping lead demand gen strategy, owning pipeline visibility, and facilitating weekly pipeline calls in close partnership with Sales, Program Managers, and AWS stakeholders.

Key Responsibilities
Demand Generation Strategy & Execution
  • Help shape and execute demand generation strategy aligned to AWS Elevate program goals and target executive personas.
  • Design, launch, and optimize multi-channel campaigns including email, paid media, ABM, webinars, events, and partner-led initiatives.
  • Translate AWS GTM priorities and program objectives into executable campaign plans.

Pipeline Leadership & Weekly Calls
  • Lead and facilitate weekly pipeline calls with Sales, Program Managers, and AWS stakeholders.
  • Review pipeline creation, stage progression, conversion rates, and follow-up actions.
  • Ensure marketing-sourced and influenced opportunities are tracked and advancing.
  • Identify pipeline risks and recommend corrective actions.

Lead Management & Sales Alignment
  • Manage marketing automation workflows, segmentation, lead scoring, and routing.
  • Partner with Sales to ensure lead quality and clean handoffs.
  • Support AWS co-sell and MDF-funded activities and reporting.

Campaign Performance & Optimization
  • Monitor campaign performance, pipeline contribution, and ROI.
  • Produce performance and pipeline reports with insights.
  • Continuously test and optimize campaigns.

Cross-Functional Collaboration
  • Align with Program Managers on timelines and commitments.
  • Partner with Content and Creative teams on campaign assets.
  • Stay current on demand generation and AWS marketing best practices.

Required Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–6+ years of experience in demand generation or revenue marketing.
  • Experience leading or supporting pipeline review calls.
  • Hands-on experience with marketing automation platforms and CRM tools.
  • Strong analytical and communication skills.
Preferred Qualifications
  • Experience with AWS partner or hyperscaler programs.
  • Familiarity with AWS Partner Central, MDF, and co-sell.
  • Experience marketing to executive personas and enterprise accounts.
What BLN24 Brings to the Game
BLN24 offers competitive benefits including medical, dental, and vision plans, flexibility including remote work options, and opportunities for growth across sectors.
Equal Opportunity Employer
BLN24 is an Equal Opportunity Employer and values diversity and inclusion.

 
Share

Apply for this position

Required*
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*